About us

The story behind CopyRobin - 'copywriting as a service'

About us

The story behind CopyRobin - 'copywriting as a service'

CopyRobin founder Eric van Hall started his career as a copywriter. And he had a digital agency for over 20 years.

And guess what he learned about managing web copy after all those years?

That it's a bloody nightmare!

Think about every time you outsourced your writing needs.

Was it a painful experience dealing with marketplaces, agencies, or freelancers?

After watching his clients struggle with their web copy all those years, Eric set out to redesign the copy production process, and cut out all the inefficiencies and waste.

The result:

CopyRobin - 'copywriting as a service'

  • A simple, pain-free process:
  • No more half baked briefings.
  • No more searching for lost Word documents.
  • And no more chasing freelance writers who missed their deadline.


CopyRobin promises:

  • Quality copy written by professional writers
  • Efficient workflow
  • Transparent communication
  • Structured briefings
  • Professional proofreading
  • Fast turnaround times
  • Fresh, new copy on a regular basis
  • Dependable deadlines
  • Continuous feedback
  • Dedicated customer service and support
  • Very competitive prices

CopyRobin connects you with 408 qualified copywriters

CopyRobin works with over 408 associated writers. That's why, as a CopyRobin client, you can always count on the most fitting writer for all your copywriting needs.

CopyRobin works for 790 clients

We have already written 12459 texts for 790 SMEs, large corporates and (digital) agencies.

Free trial assignment

We are committed to top-quality content and dedicated service. That's why we offer a free trial assignment of up to 400 words at a standard level of difficulty.

When registering, you do not need to fill out any credit card details or give authorisation for direct debit. So, no risk there. If you are not 100% satisfied with the trial text, you do not need to do anything. Only if you decide to use the content from the trial or if you want to register for a following assignment, we will ask you to fill out your company registration, VAT and IBAN number, as well as an authorisation for direct debit. As soon as you have filled out these details, your subscription is valid.

Want to know more? Check out our most frequently asked questions.

Try CopyRobin for free


  • Why the name CopyRobin?

    The European Robin is a caring and steadfast little bird that sings all year round. It is very exuberant in spring. More timid in autumn. The same goes for your written content. You should care for it and maintain it regularly. Sometimes it will be more exuberant, other times more timid. CopyRobin takes care of your text content in a steadfast way and will make sure it always strikes the right chord.

  • Which problem can CopyRobin solve for me?

    Do you struggle to maintain the contents of your website? Are you too busy with your daily business to also write great content? Would you like to blog, but other business just keeps getting in the way? You are not the only one. We know from years of experience that creating original text content is difficult for many organisations.

    On top of that, Google increasingly favours websites with plenty of text. Especially high-quality texts which are updated regularly. That is why blogging is an excellent SEO tactic.

    CopyRobin solves all of these problems. We make sure that you have access to professional copywriters at relatively low costs. This is how CopyRobin makes modern content marketing attainable and affordable for every organisation. Including yours!

  • How can CopyRobin help me?

    CopyRobin provides unique, professional text content for your website, blog, newsletter, or any other publication. All this is available to you for a fixed monthly rate.

  • This sounds too good to be true. What’s the catch?

    Everybody understands that unlimited access to a professional web editor or copywriter is not possible for this amount of money. To prevent ‘power users’ from making the service unprofitable at the expense of others, we work with a certain number of ‘credits’ per assignment. How many credits you have and the price per credit, depends on your chosen subscription level.

  • What about the fine print?

    We keep things as simple as possible. No need to sign a contract. There is no registration fee or exit fee. We do operate according to general conditions of distance selling to companies. Very simple and transparent.

  • Do you also provide services to individuals?

    No. CopyRobin only provides services to companies. When you register, we ask for your company name, official registration number (e.g. KvK, Companies House, CFE), and VAT number. All prices are exclusive of 21% VAT, the general VAT rate for services in the Netherlands, our country of operation.

  • Who are the web editors and copywriters?

    We work on a freelance basis with professional web editors and copywriters, all carefully screened and selected. We always aim for a long-term collaboration.

    We will link your account to a writer who is the best fit for your organisation. Preferably someone with prior knowledge of your industry. By creating that long-term connection, the writer will get to know your organisation better over time.

    When your usual copywriter is not available, we will look for a temporary replacement. Of course, you can always let us know if your assigned writer is not to your liking. In that case, we will simply link your account to someone new.

  • Once I register, how quickly can I submit my first assignment?

    As soon as your account is activated, you will receive a confirmation email including a link to a questionnaire. This questionnaire helps us to learn more about you. At the same time, you can submit your first free trial assignment (a maximum of 400 words at a standard difficulty level). Do you want to submit a larger assignment right away and waive the trial assignment? Simply enter your IBAN number and authorise us for direct debit in your account details.

  • Before I register, I have a few more questions…

    No problem! Get in touch and we will answer all your questions as quickly and accurately as possible.