Eric is the founder and owner of CopyRobin - 'copywriting as a service'. This online platform helps companies obtain excellent copy, and freelance copywriters get fulfilling assignments. Eric regularly blogs, podcasts and vlogs about digital marketing at CopyRobin and Emerce. Eric is also available as a presenter, moderator, interviewer and chairman for (online) events. He has been interviewed by Het FD, Het Parool, De Volkskrant, De Telegraaf, Het AD, Trouw, BNR and others. His mission is to help the world with better texts.
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AI detection: useful or unreliable? The facts at a glance
Search Intent: The Secret Behind SEO Success
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Tone-of-voice examples: Inspiring brand language from well-known brands
SEO and AI (AEO): Are You Ready for the 'Answer Machines' of the Future?
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CopyRobin Wins Silver at Dutch Interactive Awards: What Does This Mean for You as an Entrepreneur or Marketer?
Google Core Update: 7 Strategies That Really Work
Join the AI Revolution with the Most Innovative Copywriting Agency
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Evergreen content: a strong SEO asset
How to write a good blog in 2023?
This is the ideal length of your SEO text! (Isn’t it?)
Online personalisation: this is how you use personalised content
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Free images without rights: you can 'shop' them here
What does the Google helpful content update mean for your SEO texts?
The 5 most common mistakes in press releases
Writing a case study? Follow these 7 tips for the ultimate customer case study.
7 examples of good FAQ pages + step-by-step plan for your FAQ
How do you create a high-converting landing page?
How do you write a good newsletter? A step-by-step plan for the best results
How do you write good ad copy?
How do you write a good brochure?
This is how you create a white paper that your prospects want to download
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AI writers: a threat or a boon for copywriters?
Blogging: do it yourself or have the texts written?
What is ghostwriting? Hire a ghostwriter for your texts.
