Eric is the founder and owner of CopyRobin - 'copywriting as a service'. This online platform helps companies obtain excellent copy, and freelance copywriters get fulfilling assignments. Eric regularly blogs, podcasts and vlogs about digital marketing at CopyRobin and Emerce. Eric is also available as a presenter, moderator, interviewer and chairman for (online) events. He has been interviewed by Het FD, Het Parool, De Volkskrant, De Telegraaf, Het AD, Trouw, BNR and others. His mission is to help the world with better texts.

Join the AI Revolution with the Most Innovative Copywriting Agency
.jpg)
Evergreen content: a strong SEO asset

How to write a good blog in 2023?

This is the ideal length of your SEO text! (Isn’t it?)

Online personalisation: this is how you use personalised content
.jpg)
Free images without rights: you can 'shop' them here

What does the Google helpful content update mean for your SEO texts?

The 5 most common mistakes in press releases

Writing a case study? Follow these 7 tips for the ultimate customer case study.

7 examples of good FAQ pages + step-by-step plan for your FAQ

How do you create a high-converting landing page?

How do you write a good newsletter? A step-by-step plan for the best results

How do you write good ad copy?

How do you write a good brochure?

This is how you create a white paper that your prospects want to download
.jpg)
AI writers: a threat or a boon for copywriters?

Blogging: do it yourself or have the texts written?

What is ghostwriting? Hire a ghostwriter for your texts.
