What Does an (Online) Retail Copywriter Do?
An online retail copywriter specialises in creating engaging and effective content for e-commerce websites. This includes product descriptions, category pages, blogs, and newsletters, all of which aim to attract customers and prompt them to take action.
They ensure that texts are optimised for search engines (SEO), crucial for higher visibility. They also translate the brand identity into texts highlighting products' unique value and promoting a seamless user experience.
Copywriters Specialised in Retail and E-commerce
In the dynamic world of retail and e-commerce, it is crucial to convey the essence of your brand and products with the right words.
At CopyRobin, we have copywriters specialising in retail. With a thorough knowledge of both online and offline retail, they can communicate your brand's unique values in a compelling and attractive way.
The Importance of Conversion Optimisation in Retail
In an industry where every click and interaction counts, Conversion Rate Optimisation (CRO) is indispensable. Well-written texts are a core component of an effective CRO strategy. They can enhance the user experience, build customer trust, and prompt them to take action.
Our specialised retail copywriters understand how to craft texts that inform and convert. By using the right tone and call-to-actions, they help you improve your conversion rates and achieve your sales goals.
"Retail is not just about having good products; it's also about telling a story. I help retailers tell that story in a captivating way." - Annemarie, Retail Copywriter at CopyRobin
What Can We Do For You?
Whether it's compelling product descriptions, engaging blog posts, or SEO-optimised content, our retail copywriters have the expertise and experience to help you stand out in the busy retail market.
- Product Descriptions: Our copywriters create enticing and informative product descriptions that help your customers make the right purchasing decisions.
- SEO Texts: Improve your online visibility and attract more visitors to your website with SEO-optimised texts.
- Blog Posts: Share your knowledge and build a connection with your customers by regularly publishing interesting and relevant blog posts.
- Newsletters: Keep your customers informed about the latest offers and news with engaging newsletters.
"Writing for retail companies is always a new challenge. It requires a balance between informative and persuasive writing." - Tim, Retail Copywriter at CopyRobin
Discover all the possibilities on our product page and find the perfect solution for your retail business.
Our Approach
We start with a comprehensive intake to understand your needs and the requirements of your retail business. Then, we match you with the copywriter who best fits your project. Together, we work on compelling texts that help you achieve your goals.
Ready to Elevate Your Retail Content?
Are you ready to harness the power of words to grow your retail business? Contact us now and discover what we can do for you.
Start today with a specialised retail copywriter from CopyRobin and find out how we can support you in creating powerful and effective content. Get in touch and experience what we can do for you.
CopyRobin: your partner for (online) retail content!
Want to contact your (online) retail copywriter as soon as possible?
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Questions

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Why the name CopyRobin?
The European Robin is a caring and steadfast little bird that sings throughout the year. It is very exuberant in spring. More timid in autumn. The same goes for your content. You should care for it and maintain it regularly. Sometimes it will be more exuberant, other times more timid. CopyRobin takes care of your content in a steadfast way and will make sure it always strikes the right chord.
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Which problem can CopyRobin solve for me?
Do you struggle to keep your website's content up to date? Are you too busy with your daily business to also produce great content? Would you like to blog, but other business keeps getting in the way? You are not the only one. We know from years of experience that creating original content is difficult for many organisations.
Additionally, search engines and AI chatbots are increasingly favouring original content. Especially high-quality content that is updated regularly.
CopyRobin solves all of these problems. We ensure that you have access to professional content creators at a competitive rate. This is how CopyRobin makes modern content marketing attainable and affordable for every organisation. Including yours! -
How can CopyRobin help me?
CopyRobin provides unique, professional content for your website, blog, newsletter, or any other publication. Thanks to our platform, you maintain complete control over everything: 'content as a service'.
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What about the fine print?
We keep things as simple as possible. No need to sign a contract. There is no registration fee or exit fee. We do operate according to general conditions of distance selling to companies. Very simple and transparent.
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Do you also provide services to individuals?
No. CopyRobin only provides services to companies. When you register, we ask for your company name, official registration number (e.g. KvK, Companies House, CFE), and VAT number. All prices are exclusive of 21% VAT, the general VAT rate for services in the Netherlands, our country of operation.
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Who are the web editors and copywriters?
We work with professional AI-content creators on a freelance basis, all carefully screened and selected. We always aim for long-term collaboration.
We will link your account to a creator who is the best fit for your organisation. Preferably someone with prior knowledge of your industry. By creating that long-term connection, the creator will get to know your organisation better over time.
When your usual content creator is not available, we will look for a temporary replacement. Of course, you can always let us know if your assigned creator is not to your liking. In that case, we will simply link your account to someone new. -
Once I register, how quickly can I submit my first assignment?
Once you have activated your account, you will receive a confirmation email from us containing a link to a questionnaire, so that we can get to know you better.
Enter the requested information and you can immediately post your assignments. Payments are made through direct debit.
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Before I register, I have a few more questions…
No problem! Get in touch and we will answer all your questions as quickly and accurately as possible.