7 examples of good FAQ pages + step-by-step plan for your FAQ

An FAQ page contributes to the success of your website in several ways.

First, it helps your visitors find answers to the questions they have about your products or services. This creates trust in your product or service and increases the chances of an order. People want to have all the information before they take action, and a FAQ page gives them the answers they are looking for.

A good FAQ page creates trust in your product or service and increases the chances of an order.

A FAQ page can also save you and your colleagues a lot of time. You’ll need to process fewer emails and phone calls if your website provides all the information visitors need. Only the most specific questions end up at your helpdesk.

Finally, Google likes to use FAQs as rich snippets in search results. When you put down a strong FAQ, the chances that you’ll be highlighted by Google greatly increase.

Do you have a FAQ page that needs to be improved or are you planning to write a new FAQ? In this article, we’ll offer you some inspiration for setting up a strong FAQ.

What is a FAQ page?

FAQ is an abbreviation of frequently asked questions. A FAQ provides answers to recurring questions from (potential) customers. These questions could be about anything from product questions to your business opening hours to queries about shipping information and return options.

The page is arranged in such a way that the questions are dealt with in a structured manner. The question comes first and below that comes the answer, possibly subdivided into categories.

This is what a well-written FAQ does for your SEO

A strong FAQ page is not only good for your website visitors, it can also be the key to scoring a featured position in the search results. When you publish your FAQs using a Google-recognisable code, the search engine understands that these are questions and answers. As a result, your FAQ may appear in the search results as a featured search result, also known as a rich snippet.

Another consequence of using this structured data is that Google can show your questions and answers under 'people also ask'. You will probably see these useful suggestions when you search for something in the search engine yourself. Don't underestimate what the FAQ does for your SEO!

You'll find useful tools online, like this one, that help you publish your questions and answers in the correct format. Combine this with substantive valuable information for your customers and your website immediately has an edge over the competition when it comes to search results.

Writing a strong FAQ – this is how you do it

The importance of a strong FAQ page on your website is probably clear to you by now. If you want to write a good page with frequently asked questions yourself, follow this FAQ step-by-step plan:

1. Research the most frequently asked questions for your field

An FAQ page should address the most common questions about your products, services, and company as a whole. You can investigate this, for example, by finding out what kind of questions people send your company by email and what they call about the most, or by analysing the keywords people are looking for on your website.

2. Provide complete answers

When you are writing the answers to the questions, do not stop at one or two sentences for the answer. Brainstorm how to add extra value for your customers. For example, link to manuals, articles or web pages in your answers so your customers can easily find related information.

3. Think about how to organise your FAQ

How a FAQ page is organised differs by company and depends on your products or services, as well as the type of questions you want to answer. For example, your FAQ page might consist of one page with a list of questions, but also several linked pages. Think about which format best suits your offer.

When you answer a lot of questions, it is often clearer if you categorise them. For example, create a section for questions about shipping, one for company information, one for the products, and so on.

4. Reserve space for contact options

No matter how extensive you make your FAQ, it’s always possible that your visitor just doesn't see the answer to their question. In these cases, it’s helpful if the visitor can quickly find out how he can contact you in order to get an answer to their question.

5. Make sure your page is easy to find

Once you've published a complete FAQ page, it's also important that your website visitors can find it. Therefore, include the page in the main menu of your website, add it to the footer and add a link to it from, for example, your product pages.

Think carefully at which moments during a website visit your target audience may have a question, and make sure that the link to the FAQ is always easy to see.

This is where the SEO of the page shows up. What if a customer googles the effect of your product instead of checking your website directly? Thanks to search engine optimisation your answers still come up first instead of the information of your biggest competitor.

Examples of good FAQ pages

Now that you know how to create a strong FAQ page, you're probably wondering how other companies are promoting their frequently asked questions. That's why we've put together a few good FAQ page examples for you.

Etsy

The FAQ for Etsy, a marketplace for handmade and vintage products, is a great example of an informative, well-organised and beautifully designed page. The company lists popular articles by their overarching theme. If you click on the article, you will see an overview of other articles within the same theme in the left column. By doing so visitors almost automatically arrive at the answer to their question within just a few clicks.

WhatsApp

WhatsApp opts for a clear design in the green colour that is characteristic of the company for its FAQ page. The page is simple and free from distractions. There is a clear search bar where you can enter keywords and below are links to popular questions and topics. Furthermore, on the left-hand side, you find a useful overview of the product categories.

Tony's Chocolonely

Another informative and well-arranged FAQ page is the one of Tony's Chocolonely, a chocolate brand:

It offers everything that you're looking for in a good FAQ page: an eye-catching search bar, featured questions, and questions classified by category.

The design is also distinctive. The colours and the font of the brand are clearly implemented. Even without seeing the brand name, you already know which company this page belongs to. A FAQ page that has been given the attention it deserves!

AdEspresso

This FAQ page example is from the American marketing platform AdEspresso:

Like Etsy, this FAQ is divided into different categories so visitors can quickly find the answer to their question.

The intro clearly directs customers with other questions to the company's Facebook and Google Advertising Guides and Academy. It also links directly to the contact options in the first paragraph. A nice addition for customers who could not find the answer to their question.

Coolblue

As a large, versatile webshop, Coolblue naturally has a lot to gain from a well-arranged FAQ page. By answering as many questions as possible online the company saves its customer service department a lot of time!

This company has also opted for a well-organised page, with all the things you can quickly arrange yourself at the top and more answers per category below. These categories are repeated on the left of the screen, so you can't miss them.

If you scroll further, you will also find an eye-catching button at the bottom of the page, which leads you to a page with all contact options.

MAKUSkitchen

If your offer is not that extensive or if you just don't have that many questions to answer, you can of course also choose to keep your FAQ page as clean as possible. This one from induction plate company MAKUS is a good example of this:

Sleek, stylish and without fuss, just like their products. An additional advantage is that as a company you’ll have little maintenance to do on a page that is designed in this way. If a new question arises, you can add it quickly without adjusting the layout.

McDonald's

One company that really focused on speaking the language of the customers in its FAQs is McDonald’s. The company clearly listened carefully to the questions that customers asked and copied them as literally as possible on the website. The FAQ has a casual tone of voice that matches the approachability of the company’s fast food concept:

Have your FAQ page written

Even though you now know exactly how to put together a good FAQ page, it can still feel like a challenge. How do you write the questions in the best way and how do you fashion short yet powerful answers that offer maximum value for your visitors?

If you choose to have your FAQ page written by a professional, you are assured of a spot-on page. A page that is well-arranged and answers all questions in such a way that your customer leaves your website satisfied. After making a purchase of course!

CopyRobin's experienced copywriters are happy to do this for you. We provide you with well-formulated and conversion-enhancing questions and answers. Are you curious about what our writers can do for your FAQ page? Try our free trial order!