MWTS: 'Some pages already have a higher ranking in Google'

MWTS stands for ‘My White T-Shirts’. This Dutch brand (‘Mijn Witte T-Shirts’) sells underwear for men and women. They started in 2016 with ‘American style’ cotton T-shirts for men. After a successful launch, everything accelerated. MWTS now sells a large selection of high-quality, sustainable underwear of .

“We only run online. That is why it is important that we are also easy to find online."

MWTS has no physical stores – they only sell their products online. That’s why ranking well in Google is key. Puck Bens of MWTS: 

“We only run online. That is why it is important that we are also easy to find online. Good SEO texts are a precondition. We were curious what it would do to our ranking in Google if we put more emphasis on that.”

A good feeling beat the doubt

The choice to outsource the writing of SEO texts to CopyRobin was exciting and a little nerve-racking for MWTS. Puck explains:

“At first, we doubted a little. This was mainly due to the price. It's a big investment after all. You do not know in advance whether it will also pay out. Because we had a very good feeling at CopyRobin, we decided to try it anyway. We were very curious to see what it would bring.

"Because we had a very good feeling at CopyRobin, we decided to try it."

We are now a few months further since the first texts came online and the first results are also visible. They look very good. Some pages already have a higher ranking in Google. Despite the fact that we performed several activities on the website, we do believe that this is a consequence of the SEO texts.”

The number of keywords for which MWTS scores on the first page of Google has almost tripled since its partnership with CopyRobin in August 2022. Source: SEMrush.

The brand’s experience with CopyRobin

MWTS are happy with their experiences with CopyRobin. The team are particularly pleased with how the copywriters are briefed: 

“It is great that you can clearly state the keywords in the briefings. That is what SEO texts are all about. It is great to receive texts in which the copywriter used the keywords in the right way, and that they add the meta title and description. You really get what you ask for and quickly too. It is also nice that you can still adjust a briefing after it has been submitted.”

“It is great that you can clearly state the keywords in the briefings. That is what SEO texts are all about."

About the communication surrounding the assignments Puck says: 

“The contact with the editors was very easy. It's also great that you get feedback on the assignments you submit. For example, there once was an assignment with insufficient input from our side. We were informed about that. By doing so, you know you need to give more input next time.”

The perfect solution for SEO texts

At MWTS, they certainly don't regret choosing CopyRobin. So, if you need SEO texts – choose CopyRobin. The last word goes to Puck: 

“CopyRobin is a good and professional party for writing SEO texts. Because we only used SEO texts ourselves, it is difficult to say anything about other types of texts. We don’t have any experience with those. But for good SEO texts, there is no need for doubt: hire CopyRobin!”

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