Evergreen content: a strong SEO asset

Evergreen content. It sounds fabulous, right? Content that is always relevant, benefits your target audience and places you higher in search results. But if you want to achieve all that, you have to do it right. We’ll explain it all in this blog, including the key question – what is 'good' content? 

But first…

What is evergreen content?

Think about grass. To keep grass green, your task is very simple: water it now and then. The same goes for evergreen content. Evergreen content does not go out of date quickly because it gets an occasional ‘watering’ – a little bit of maintenance. And because it doesn't age, your investment in the content and keeping it up to date isn't wasted. With evergreen content, you don't have to constantly create completely new content, but simply keep your evergreen content 'green'.

You can recognise Evergreen content by these features:

• It remains relevant and useful for a long time, regardless of the publication date.
• It often covers timeless topics or basic information on a particular topic and is not tied to current events or fads that quickly become outdated.
• Examples of evergreen content include ’how-to’ guides, lists, and informational articles on topics such as personal finance, health and wellness, and career development.

How to use evergreen content for SEO

If you know anything about SEO, you might think that evergreen content is not going to have good findability in search engines because it is not new content. In fact, the opposite is true. But only if you do it right. If you want to boost your SEO with evergreen content, there are a few things to bear in mind.

• Choose the right keywords. Look for popular search terms and keywords that are relevant to your content. Use these keywords in the title, headings and meta description of your article to ensure that you are well-placed in search results.
• Offer quality content. Google and other search engines prefer quality content that provides the reader with valuable information. Make sure your articles are thoroughly researched and beautifully written to ensure they perform well in search results.
• Provide a good user experience. Search engines prefer websites that provide a good user experience. Make your articles easy to read and use clear headings and bullet points to structure information.
• Use internal links. Internal links are links to other pages on your own website. They help search engines understand what your website is about and how it is structured and can contribute to a better ranking in search results. 
• Use external links. External links are links to other websites. They can contribute to your website's authority and trust for search engines. Make sure to add relevant and trustworthy external links to your articles to boost SEO.
• Get linked to externally. Evergreen content can act as link bait. Webmasters like to link to useful, timeless content because it won't get out of date quickly. When quality sites link to you, it increases your authority for search engines. 
• Incorporate links naturally. Make sure to use links as part of a blog or article, rather than simply using a long list of links.

Reading tip: This is how you write SEO-friendly texts: a checklist. 

A good example tends to be followed

To give you an idea of what evergreen content is, we’ve drawn up a list of evergreen content ideas. There’s no need to reinvent the wheel here, follow the leader!

• How to Make a Perfectly Boiled Egg
• 10 ways to save money on your everyday expenses
• The top 5 tips for a healthy lifestyle
• How to Write a Resume
• The History of [Subject]"
• The different types of [product/service]
• How to prepare a budget
• The health benefits of [nutrition/sports/lifestyle]

Numbers tell…

You probably know that expression. But when it comes to evergreen content, it’s crucial to continually measure the success of the piece. Is success diminishing? Then it's time to update the content. By doing so, your evergreen content will continue to perform, and the search engine bots will also come and take a look at what you’ve changed – refreshing the search engines’ ‘idea’ of the content.

What isn't timeless content?

Many writers are used to creating content that is as current as possible. There is certainly nothing wrong with that in the right context, and search engines love new and current content. The only danger is that you invest a lot of precious time and money on copy that doesn’t stay relevant for long. Evergreen content will bring you just as much – if not more – success, so why not take advantage of that? 

For evergreen content, you’ll want to avoid the pitfalls of topical writing. Those pitfalls at a glance:

• Using time constraints (‘Best Hamster Wheels of 2023!’, ‘7 Things To Do Next Weekend!’)
• Making the target audience too specific (Guide to the best Hamster Wheels for Blue-Haired Spaghetti Lovers!’)
• Focusing too much on trends (‘The Latest TikTok Dance Craze You Have To Try!’)

Above all, remember that the aim is to bring long-lasting value to your target audience – and to audiences of the future.

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The benefits of evergreen content

It should already be clear, but if you still need a little push to create evergreen content, here’s a quick summary of the benefits:

• Scores well in search engines for a long time
• A permanent investment ● Brings valuable content to a broad target audience
• Keeps your content present without constantly writing new pieces
• Helps you stay relevant to your target audience.

Have evergreen content written by an experienced copywriter

Do you lack the time, skills, or resources to create evergreen content for your brand? Don't worry. We have a group of successful writers who can turn your brand DNA into converting copy. Curious? Learn about what copywriting as a service can do for you.