IMU: The best marketing tips, tools and courses

08-05-2019

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“For the first blog post, we didn’t really have any expectations. Of course, we wondered whether an external writer would be able to find the right tone of voice for our company. We were pleasantly surprised by the first article. It  exceeded our expectations and was right on target! The content had the right tone of voice and sense of humour. Exactly what we were looking for.

The content had the right tone of voice and sense of humour. Exactly what we were looking for.

The copywriter had even inserted hyperlinks in the text, connecting it to other publications on our website. He also provided us with infographics and images, entirely on his own initiative. All the following content was top-notch, too. Each post blended seamlessly with the other blogs we had written ourselves. Our clients don’t notice at all that we outsource some of our written content. They respond the same way to our content as they do to the content we receive through CopyRobin.


A great example of CopyRobin’s work is an article that a colleague had planned to write. Since he was short on time, we outsourced it to CopyRobin instead. After reading their article, he excitedly barged into my office. He was flabbergasted, saying, “This is exactly as I would have written it! It’s like reading my own writing.”

CopyRobin’s commitment is strong. For them, it’s about more than just delivering a piece of content and moving on to the next.

CopyRobin’s commitment is strong. For them, it’s about more than just delivering a piece of content and then moving on to the next. Not so long ago, our permanent copywriter changed jobs, so CopyRobin found someone to replace him. We had to get used to the new copywriter. Thankfully, Eric was very hands-on. He calls regularly to ask for feedback. He is devoted to delivering high-quality text content. Editor Mariska alsoalways responds quickly. It is obvious that they don’t consider delivering written content as a mass-production process.

The major advantage of our collaboration with CopyRobin? We are now able to fill our website regularly and consistently with high-quality content. I would never be able to handle that volume by myself, considering our high frequency of publishing.

We recommend that other entrepreneurs outsource their content writing to CopyRobin, if they don’t have the time to do it themselves. In fact, we even mention CopyRobin in our presentation to entrepreneurs.”

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Daniëlle Bakker – Content Manager IMU

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