Annexum: ‘More social media followers and improved online visibility’

Cases

Annexum has been offering private investors the opportunity to invest in real estate for over 20 years. They want to keep these investors well-informed about developments in the real estate market. Before Vera Lagerwaard became the interim marketing communications manager, her predecessor had already enquired about CopyRobin. It became a logical next step for Vera to follow up.

‘We need consistent content production. We keep our clients well-informed through newsletters, news articles, whitepapers, and interviews. Information with real substance that nourishes our clients increases our visibility and name recognition, and highlights our status as experts.’

‘We are quite critical of the quality of our text content. We expect a proactive copywriter who not only delivers error-free writing but who also digs deeper in a journalistic way and contributes ideas for future topics. Citing sources is also important to us.’

‘Since the start of our collaboration, our social media following has increased. PR gets picked up more quickly and frequently. That means Annexum has seen an upward trend in name recognition, partly due to CopyRobin’s content writing.’

‘We also work with a PR agency. CopyRobin, the PR agency, and our in-house writer have become a valuable trinity. With CopyRobin, we can count on a transparent process and a speedy delivery of content that rarely requires further edits. I absolutely recommend CopyRobin.’

Do you, like Annexum, aim to increase name recognition driven by CopyRobin’s professional text content? Find out here which subscription level is the best fit for you, or dive right in by submitting a free trial project.