BizziPhone: ‘Organic growth of website traffic increased by 501%’

Cases

‘I am a firm believer in specialities, which is why we frequently collaborate with external parties. That includes copywriting.’ Amber Prinsen is a marketer at BizziPhone, a professional telephone service that receives and handles calls for clients, including on evenings and weekends.

‘After Jeroen [Lambooij, owner of BizziPhone] and I connected with CopyRobin’s Eric van Hall at an IMU event in October of 2018, we decided to outsource our written content. Aside from the fact that copywriting isn’t our expertise, our need for copywriting fluctuates over time, which means outsourcing pays off compared to hiring an in-house writer.’

‘We needed to create an organic boost in traffic to our website. More leads, more conversions. That worked incredibly well, in part due to our collaboration with CopyRobin. Since October of 2018—the moment we started outsourcing our copywriting—traffic to our website has increased by a whopping 501%! I just did the math. That’s fantastic!’

Amber regularly conducts her own keyword research, which helps to create a great brief for the copywriter. ‘Things we outsource are blog writing, SEO text content, and, more recently, whitepapers related to specific industries, like legal professions and real estate.’

‘We work with a permanently assigned writer at CopyRobin, Ilse. She understands our brand values and tone of voice perfectly and reflects those in memorable written content. I enjoy the flexibility in our collaboration. It puts me at ease to know that should Ilse ever be unavailable, we can count on another professional writer within CopyRobin.’

‘The quick delivery is a major benefit. We generally receive our finalised text content within the week. Any time the idea of outsourcing copywriting is mentioned by business contacts, I always recommend CopyRobin. We are very pleased with the collaboration!

Are you, like BizziPhone, looking for organic growth in your website traffic driven by CopyRobin’s professional copywriting? Find out here which subscription level is the best fit for you, or dive right in by submitting a free trial project.