Mooi Online: ‘Quality content, direct line of communication, and copy editors who collaborate on solutions’
CasesIn addition to websites with high Google rankings, Mooi Online also provides clients with copy, logos, branding, house style guides, and custom designs. Mooi Online boasts nine in-house specialists and has rightly claimed its reputation as a full-service web design agency throughout 18 years of service. They have delivered new webshops, websites, and online marketing to over 1,479 proud entrepreneurs.
‘We had two in-house copywriters, but they weren’t consistently available. Occasionally, there was also a lack of specific industry knowledge. Those were our main reasons for outsourcing our copywriting to CopyRobin, over a year ago at this point,’ says Gerlin van der Kolk, account manager and online marketer at Mooi Online.
‘We did have our reservations. We were worried about becoming just a number. And about whether they could deliver professional, quality copy at the quoted rates. But direct contact with editor-in-chief Suzanne quickly eased those concerns.’
‘We mainly outsource SEO content and conversion copywriting. Letting CopyRobin handle things frees up our time for other business, like expanding our online marketing. We are driving improved search results for our clients. One client even jumped from the 50th position to the top 3 in Google rankings! The SEO content created by CopyRobin’s copywriters contributes to those results.’
‘Something I appreciate about the partnership is that the editing staff collaborates closely with us. The lines of communication are direct and personal. Any time we encounter a setback, it’s quick to talk through and resolve it together.’
‘We are very satisfied, both with the rates, as well as the quality of the copywriting. The tone of voice of our written content is important to us. CopyRobin has become so locked into that tone of voice by now that we send over any content written by our in-house copywriters for an additional review!’
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