Looking for a copywriter? As a digital agency, get quality content written at scale

As a digital marketing and/or SEO agency, you inevitably deal with a wide range of customers. All of whom need content. Homepages, landing pages, blogs, newsletters—your agency produces all of these texts. And of course, this content is precisely tailored to the customer’s needs and aligns with their branding.

It’s likely, however, that you also struggle to maintain a consistent supply of high-quality content for every customer. After all, you’re working with many different types of customers, a diversity of subjects, and sometimes even multiple languages.

It’s not uncommon for agencies to find themselves with too much or too little work for the copywriters on their payroll. It typically takes a lot of time to find and manage reliable freelancers who can produce extra content for you during busy periods.

And what about proofreading the supplied texts? You also need to guarantee that only error-free texts make it to the customer. There is nothing more clumsy than a small but stupid mistake in an important white paper…

Busy agencies know that the help of a good external content partner is priceless. At CopyRobin, we can take on all or some of your content work and provide you with a flexible system that allows you to scale up or down as needed. 

Want to meet us? Book your appointment straight away.

Too much content to consume: content shock

You’ve promised your customers the very best in terms of results, including strongly written texts, higher rankings in the search engines, more traffic to their website, and increased success on social media platforms. But to achieve this, they’ll need strong copy. 

Did you know that the amount of free content available on the internet is currently doubling every 9 to 24 months? But, of course, there is a limit to the amount of relevant content a person can consume.

 

Mark Schaefer defines this as content shock:

“The marketing era where there is an exponentially increasing amount of content, while our human capacity to consume that content is limited. The moment when the amount of content exceeded the consumption capacity is long behind us.”

Millions of blog posts per day

Today, more than five billion web users are watching more than 694,000 hours of YouTube videos every 60 seconds. At the same time, they’re performing 5.7 million searches on Google and following 856 minutes of webinars via Zoom. It is difficult to measure how many blog posts are read in those 60 seconds, but you can imagine that it is also a gigantic number.

In contrast, there are an overwhelming 4.4 million blog posts published daily. And 70 million blog posts are added every month via WordPress. It’s no secret that we all spend an enormous amount of time consuming online content.

But the volume of content that is produced (and will continue to be produced) vastly outstrips the time we have. 

Stand out with high-quality content

With so much content vying for our attention, a marketing challenge naturally arises: how do you help your customers stand out from the crowd? Consistently producing new high-quality content is crucial.

One of the most important conditions for attracting and retaining a target group is ensuring a consistent supply of relevant information. By doing so, (potential) customers repeatedly come into contact with your content, raising their brand awareness. Trust is built as the company becomes an industry authority in the customer’s mind, and they instinctively know exactly where to find the company’s services when a need arises.

How do you, as an agency, ensure that you deliver this level of quality to all of your customers?

Why it’s so hard to persevere

We know that consistently publishing high-quality content is necessary to achieve optimal results for your clients, but why is it so difficult to do?

Difference in workload

As an agency, you may have people on your payroll who are responsible for producing content, but the volume of work available is unpredictable and inconsistent. Sometimes you have a lot of texts to produce and you can’t do it all with just your own team, while in other periods, it’s a lot quieter and you have to keep your people busy with other tasks.

Employee dropout

Of course, you also have to deal with illness, maternity leave, holidays and other reasons for temporary absence. And what about employee turnover? In the current tight labour market, this can mean that you are understaffed for extended periods and that “Wanted: copywriter” page is online for a long time. In this scenario, guaranteeing continuity is almost impossible.

Freelancers are fully booked and take time to recruit

Using freelancers can help you to overcome some of these problems as they bring a certain amount of flexibility. For example, upscaling and downscaling is a lot easier with freelancers. And you can always use several if the volume of work requires it.

Unfortunately, in practice, many good freelancers are fully booked far in advance. And just like employees, they also go on holidays and are sometimes sick or pregnant… In addition, managing freelancers is very labour-intensive. You first have to look for them, then check whether they meet the quality requirements, proofread their work, and so on.

Outsourcing takes care of everything

When you outsource your content production to CopyRobin, we take all of this hassle off your hands. We will connect you to a skilled copywriter and will do our utmost to find a suitable replacement if this writer is unexpectedly unavailable.

It means you will never again have stress about the availability of your copywriter. In almost all cases, we can find a good copywriter to take over their work. As a result, your content production continues to run at a high level under all circumstances.

The benefits of outsourcing your content

Okay, we’ve established that outsourcing your content is a good idea. You are now completely unburdened and continuously offer the best quality content to your customers. But to sum things up, let’s quickly run through the advantages of using a content agency one more time:

Consistently good writers and backups

When you use a copy agency like CopyRobin, you can draw from a large pool of specialised copywriters.

Of course, you can also use mediators, such as greatcontent, Textbroker and Upwork. With these parties, however, you’ll still have to do a lot of work. Putting out a job specification, responding to the freelancers, assessing their skills and checking the sample texts is very time-consuming. And you’re not guaranteed that they’ll be available when you need them.

We take all of this additional work off your hands and connect you to a skilled writer who suits your specific needs. This hassle-free approach is great for you, but it’s also for the rest of your team. And if there are any problems, our experienced and involved editorial team will do everything they can to resolve these issues as quickly as possible.

A flexible and scalable way of working

The number of customer requests constantly fluctuates. A flexible system, one in which you can easily scale up and down, is therefore very useful. It allows you to scale up with just a few clicks during peak loads. And when it’s quieter—for example, during the summer holidays or during the Christmas period—it also easily scales down. 

Having people on your payroll is often more of a burden than an advantage. With a few freelancers, downscaling is no problem, but you are dependent on their availability when things get busy again.

And don’t forget the need for scalability when you grow as an organisation yourself. Several of our regular customers have experienced significant growth in recent years. Our service grew with them without any problems.

All under one roof

If you’ve ever searched for a copywriter with a particular specialty, you’ll know just how long it takes to find one. Use a service like ours and you’ll have access to a wide range of specialisations under one roof. Whether you are looking for a writer who specialises in legal texts, IT, online marketing or something completely different, we have them in our pool. And that also applies to foreign writers.

Are you looking for a specialism that we don’t have yet? Then we can use our expansive network to find them for you. 

Quality content

A good text meets all kinds of quality requirements. Our writers and editors work together to ensure that the content you receive has catchy headings, clear sentences and a strong structure.

Do you need effective SEO texts written? Then our copywriters optimise your content for the most important keywords. And our product texts make purchasing your products irresistible.

Feedback

When you work with a content agency, the quality of the texts is closely monitored. You no longer need to do hours of proofreading and editing yourself—you can simply outsource it!

At CopyRobin, we implement a double feedback loop. This means that after every assignment, we ask both the client and the writer about their experiences and what could be improved. By doing this, we continuously optimise our services. We have also designed the rest of our working method in such a way that we achieve an optimal result together.

We use short lead times and short lines with our editors. We are quickly and easily available for questions or when you want to discuss something with us.

An easy-to-use system with many administrative advantages

When you join CopyRobin as a content specialist, an easy-to-use administrative system is part of the deal. You can download an overview of your orders in our dashboard every month. You simply select the orders for each customer if you want to send an invoice to them.

In addition, you can create an unlimited number of users for free within your company account, and can give them rights to buy extra credits.

Affordable copywriter wanted

You get everything we’ve detailed for an affordable price. Combined with the time savings our service provides, it is also a compelling choice from a financial point of view. It allows you to produce more high-quality content in less time.

Many agencies highly appreciate our flexibility and scalability, in combination with a good price-quality ratio.

Reading tip: Looking for a copywriter? As a digital agency, get quality content written at scale.

Copywriting as a service

Do you want to outsource the writing of your content in an accessible but professional way? Without the hassle of hiring and managing a team of copywriters?

CopyRobin takes all of the work out of your hands, providing you with your own team of professional copywriters with different specialisations. We call this “copywriting as a service”.

We would love to chat to you via a digital appointment to see how we could help your agency produce the highest quality content.

Make an appointment