Specialist in B2B content that makes an impact
Strong B2B content is not a luxury but a necessity. Whether you want to convince customers, generate leads, or position your company as an authority, an experienced B2B copywriter makes all the difference. A compelling B2B text targets the right audience, combines business precision with engaging storytelling, and drives readers to take action.
At CopyRobin, we understand the unique challenges of the B2B market.
At CopyRobin, we understand the unique challenges of the B2B market. We write professional, converting, and goal-oriented texts that engage and activate your business audience. From whitepapers and blogs to case studies and email campaigns – we ensure that your content is not only read but also appreciated. Our writers dive deep into your industry, grasp the nuances of your sector, and translate complex information into clear, persuasive texts.
What does a B2B copywriter do?
A B2B copywriter specializes in crafting texts that convince businesses and professionals. This requires a different approach than B2C content. The focus is on authority, credibility, and conversion. B2B content must not only be informative and to the point but also strike the right emotional chord and deliver a strategic message.
"Good B2B content is a combination of strategy and creativity. I write with the reader in mind and ensure that every piece of content is persuasive and results-driven." – Mark, B2B copywriter at CopyRobin
We write, among others:
- Whitepapers & reports – demonstrate thought leadership and attract qualified leads.
- Blogs & articles – improve your SEO and inform your audience quickly.
- Case studies & client stories – showcase the impact of your product or service with success stories.
- Website texts & landing pages – optimized for conversion and online visibility.
- Newsletters & email campaigns – strengthen relationships with customers and partners.
- Social media content – enhance your visibility and engagement on LinkedIn and other channels.
- SEO texts – improve online visibility and conversion rates.
A good B2B text not only persuades but also strengthens your market position. At CopyRobin, we ensure that your texts are written strategically and with results in mind. Through thorough research and a detailed briefing, we guarantee that every text aligns seamlessly with your brand and marketing objectives.
Why hire a B2B copywriter?
Businesses make decisions based on facts, trust, and expertise. A professional B2B copywriter helps incorporate these elements into your communication. With strong, well-founded texts, you not only increase visibility but also credibility.
- Boost your authority: Position your company as an industry expert.
- More leads & conversion: Strategically written texts attract new customers.
- Enhance online visibility: SEO-optimized texts improve your Google ranking.
- Save time & energy: Let specialists handle the writing so you can focus on your core business.
- Create consistent communication: Ensure a professional, uniform tone of voice across all channels.
At CopyRobin, we work with 561 specialized B2B copywriters who understand how business audiences think, what tone appeals to them, and how content aligns seamlessly with your marketing strategy.
"A strong B2B text not only provides valuable information but also builds trust with business clients. My mission is to turn complex topics into clear and impactful content." – Lisa, B2B copywriter at CopyRobin
How we develop your B2B content
At CopyRobin, we follow a structured and efficient process:
- Briefing & intake – We discuss your needs, target audience, and tone of voice.
- Research & strategy – We delve into your market and develop a content plan.
- Writing & editing – Our B2B writers create powerful, converting texts.
- Feedback & delivery – You provide input, we optimize, and deliver the perfect text.
- Long-term collaboration – We work with you on ongoing content strategies and optimization.
Whether you need a one-off impactful whitepaper or a steady stream of blogs and newsletters – we’ve got you covered. With structured content production and strategically placed texts, you increase your brand awareness and reach your business audience more effectively than ever.
Ready to strengthen your B2B content?
CopyRobin is your partner in high-quality business content. Our experienced B2B copywriters ensure your message is clear, persuasive, and strategic.
Ready to take your B2B content to the next level?
Schedule an appointment
Or fill out the form below, and we will contact you as soon as possible during business hours:
Questions
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Why the name CopyRobin?
The European Robin is a caring and steadfast little bird that sings all year round. It is very exuberant in spring. More timid in autumn. The same goes for your written content. You should care for it and maintain it regularly. Sometimes it will be more exuberant, other times more timid. CopyRobin takes care of your text content in a steadfast way and will make sure it always strikes the right chord.
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Which problem can CopyRobin solve for me?
Do you struggle to maintain the contents of your website? Are you too busy with your daily business to also write great content? Would you like to blog, but other business just keeps getting in the way? You are not the only one. We know from years of experience that creating original text content is difficult for many organisations.
On top of that, Google increasingly favours websites with plenty of text. Especially high-quality texts which are updated regularly. That is why blogging is an excellent SEO tactic.
CopyRobin solves all of these problems. We make sure that you have access to professional copywriters at relatively low costs. This is how CopyRobin makes modern content marketing attainable and affordable for every organisation. Including yours! -
How can CopyRobin help me?
CopyRobin provides unique, professional text content for your website, blog, newsletter, or any other publication. Thanks to our platform, you keep everything under your control: 'copywriting as a service'.
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What about the fine print?
We keep things as simple as possible. No need to sign a contract. There is no registration fee or exit fee. We do operate according to general conditions of distance selling to companies. Very simple and transparent.
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Do you also provide services to individuals?
No. CopyRobin only provides services to companies. When you register, we ask for your company name, official registration number (e.g. KvK, Companies House, CFE), and VAT number. All prices are exclusive of 21% VAT, the general VAT rate for services in the Netherlands, our country of operation.
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Who are the web editors and copywriters?
We work on a freelance basis with professional web editors and copywriters, all carefully screened and selected. We always aim for a long-term collaboration.
We will link your account to a writer who is the best fit for your organisation. Preferably someone with prior knowledge of your industry. By creating that long-term connection, the writer will get to know your organisation better over time.
When your usual copywriter is not available, we will look for a temporary replacement. Of course, you can always let us know if your assigned writer is not to your liking. In that case, we will simply link your account to someone new. -
Once I register, how quickly can I submit my first assignment?
Once you have activated your account, you will receive a confirmation email from us containing a link to a questionnaire, so that we can get to know you better.
Enter the requested information and you can immediately post your assignments. Payments are made through direct debit.
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Before I register, I have a few more questions…
No problem! Get in touch and we will answer all your questions as quickly and accurately as possible.
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