Niche online marketing agency: ‘Scaling up and down quickly with fluctuating client demands’

‘We create online marketing campaigns that drive more visitors, leads, and revenue for our clients in a specific industry niche.

We are rapidly growing as a scaleup. Until mid-2019, a colleague and I wrote all content ourselves, including copy for our clients: whitepapers, SEO copy, blog posts, client case studies, and web copy. Once we experienced a sharp increase in our client base, we simply didn’t have enough capacity.’

‘That’s when we started to focus on outsourcing our copywriting. During that process, we reached out to some freelance copywriters, as well as to CopyRobin. After several conversations with Eric van Hall [CopyRobin’s owner], the combination of flexibility and a great price-quality relationship was the deciding factor in our choice to work with CopyRobin.’

Quick to scale up or down

‘We did have our doubts at first. We worried that outsourcing would make us too dependent on one party. As a backup, we currently have an in-house as well as a freelance copywriter. Because the volume of requests from our clients fluctuates, we can quickly scale up and down—with help from CopyRobin.’

‘It took a while to connect with the right copywriter within CopyRobin, but we ultimately succeeded. The editorial team was very hands-on in finding that person.’

Designated copywriter

‘The copywriter assigned to us has a special interest in the industry, is an excellent researcher, and knows exactly the right way to translate that information to the reader.’

‘Due to the trust we have built with CopyRobin, we are able to communicate with our regular copywriter directly. The pieces they deliver are always high quality. That’s great since our clients have high demands! We also have direct lines of communication with the editors and Eric. CopyRobin offers a unique service in its field.’

Do you, just like this online marketing agency, want the ability to scale up and down quickly depending on fluctuating demand from your clients? Find out here which subscription level is the best fit for you, or dive right in by submitting a free trial project.